Millward Brown is a market research company, with its headquarters based in the UK. Millward Brown was the first company to provide continuous tracking studies, and has researched more ads and more brands than any other research company. Main tools include Dynamic Tracking, Link (TM) advertising pre-testing, and Brand Dynamics (TM) brand equity system. Millward Brown currently works with 70 of the Businessweek's 100 Best Global Brands.. As of 2007, Millward Brown, including its affiliated licensee companies, has some 75 offices in 46 countries worldwide.
